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Embracing Authenticity | Azul Terronez
Authors Who Lead - Learn to write a book from bestselling authors and leaders·Sep 5, 2025·17:36·pending
About this Episode
In today’s world, where knowledge is abundant and AI can churn out answers in seconds, readers crave something deeper—authenticity.
On this episode of Authors Who Lead, I share lessons I’ve learned working with authors who want to lead with their story, not just their expertise. I reflect on my work with bestselling author and negotiation expert Kwame Christian to explore why embracing your uniqueness isn’t just helpful—it’s essential.
Timestamp:
00:00 Importance of personal perspective
03:43 Kwame’s early negotiation journey
06:55 Finding confidence through conflict
12:50 Authenticity over completeness in writing
14:47 Join Authors Who Lead for writing success
16:42 Book whisperer Azul Terronez
Full show notes
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Hosts & Guests
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