Elon’s Brand Dilemma

In some ways, Elon Musk had a quiet week—if making news on a daily instead of hourly basis counts as quiet. This week on Elon, Inc., the panel— Max Chafkin, Dana Hull and Bloomberg Businessweek columnist Amanda Mull—discusses Mull’s latest story about the wrong turns Musk has taken with the Tesla brand.

And while Tesla dealerships and Supercharger stations are increasingly the focus of anti-Musk ire, the panel ponders the future of SpaceX and Starlink, especially as the latter is seeing growth among its competitors.

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