Easter Spending to Hit Record High in 2026

0:00On March 24th, U.S. consumers are set to spend a record $24,900,000,000 on Easter in 2026, according to the National Retail Federation. That's a 5.5% jump from last year, beating the previous peak of $24,000,000 from 2023. On average, each shopper plans to budget $195.59, topping the prior record of $192,000 and $1,000. This shows strong holiday demand even with economic worries lingering. People remain eager to celebrate prioritizing family traditions and fun gatherings. Candy leaves the pack, with 92% of buyers picking up sweets for the occasion. Shopping perks like sales, promotions, and eye-catching store displays will also drive decisions this year. The forecast comes from a survey of nearly 8,000 adults, done with prosper insights and analytics. All signs point to a lively Easter season ahead, as Americans keep investing in what matters most during tough times.