Easter Egg Prices Soar, Shrinkflation in Play

0:00On April 3rd, Easter Egg prices are hitting new highs this year, with the average chocolate egg now costing 3 pounds, 27 pence, a 9. Per sit and jump from last year. Some fancy ones run as much as 14 pounds per 100 grams of chocolate thanks to skyrocketing cocoa costs from 9 months back plus crazy. Electricity bills and shipping fees for all that bulky packaging. Shrinkflation is sneaking in too, where eggs get smaller but prices climb, so you're basically buying more cardboard than cocoa. Ludgery picks like Ferraro Rocher and Lince are the worst offenders, charging over 6 pounds per 100 grams while kids novelty eggs from Kinder, and round trees pack in toys or sweets but still sting at 8 pounds or more per 100 grams. Shoppers are feeling the pinch hard, especially families hunting for those dinosaur themed or surprise field treats that used to be wallet friendly. This got folks grumbling about paying premium for less actual chocolate, with brands like Toblerone and M&S shrinking sizes since last Easter, while hiking tags by up to 19%.

1:06Recent checks show better deals and basics like Cadbury Creme Eggs at just over 2 pounds per 100 grams or many eggs around 2 pounds 70. But even those have shrunk packs and doubled since pre-pandemic days. Vegan options aren't spared either, pushing 4 pounds plus per 100 grams. So as you hit the stores this weekend, weigh that cost per gram and skip the over-package traps, your basket and bank account will thank you.