Easter Chocolate Eggs: Shrinkflation Hits Holiday Favorite

0:00On March 20th, shoppers are facing higher prices and smaller sizes for Easter chocolate eggs this year, as shrinkflation hits the holiday favorite. Research from Consumer Group Witch shows popular branded eggs costing up to 40% more per 100 grams at major stores. For instance, a galaxy extra-large egg at Asda jumped from about $5 for $252 grams last year to nearly $6 for two. Over 10 grams now, meanwhile, other examples highlight the trend across chains. At Tesco, a malt-hazard's egg shrank from 231 grams to 194 grams while rising from $6 to $7. Similar changes hit M&Ms at Asda and Cadbury Mini Eggs at Morrison's, with prices per gram up around 30 to 40%. The rises stemmed from poor Cocoa Harvest in West Africa, mainly Ghana and Cote d'Ivoire, which supply over half the world's beans. Chocolate costs have soared for years, forcing companies to pass on some increases, despite

1:03efforts to absorb them. Overall food inflation eased at 3.9% in February, but chocolate prices climbed 9.7% due to supply woes. Makers like Mars Riggly note they've tried to limit hikes amid Cocoa surges. Consumers feel short-change with less product for more money, so experts urge checking the price per 100 grams on labels for true value. This easter squeeze shows how global issues keep pinching pockets long after the hunt ends.