E429 Peter Foley, Head of Data Science at EDO

Today's guest is Peter Foley, Head of Data Science at EDO in California. EDO is a leading platform for measuring the immediate impact of TV advertising across linear and streaming. Modern marketers across brands and networks combine real-time TV engagement signals with world-class decision science, to maximize creative and media performance. EDO's investment-grade data aligns advertising investments to business results with detailed competitive, category, historical and predictive intelligence.

In 2015, award-winning filmmaker and entrepreneur Edward Norton and PhD economist, poet, and entrepreneur Daniel Nadler saw an opportunity to modernize linear TV advertising measurement and help the film industry better market their work using data science. Eight years later, EDO has grown well beyond a tool for media and entertainment. They now empower marketers, networks, advertising agencies and creatives to understand when and how Convergent TV ads trigger consumers to take actions that lead to economic outcomes.

In the episode, Peter will talk about:

The work they do within TV advertising,

The role of AI and Data Science in their services,

Current make-up of the data science team,

Upcoming projects the team will be working on,

Plans for growing his team and

Why EDO is a great place to work