E042: January Performance, International Thoughts, Sean's Challenge, Conditioning Customers & More

00:00 January Performance

03:06 International Expansion

06:23 Competitor Challenges

11:31 The Rise and Fall of Brands

19:01 Surprising January Results

22:03 International Market Opportunities

32:00 Inventory Shortage

38:54 Scaling and Customization Challenges

39:28 Using Pre-Orders to Manage Demand

40:13 Scarcity as an Asset

41:46 Expanding to International Markets

42:16 Leveraging Scarcity for Higher Margins

45:13 Conditioning Customers to Act Quickly

Summary: The conversation covers the performance of the Operators in January, the challenges and opportunities of international expansion, the rise and fall of brands, surprising January results, international market opportunities, and an inventory shortage problem. In this conversation, the Operators discuss various strategies for managing demand and scaling a business. They explore the challenges of scaling custom products, the use of pre-orders to control inventory, and the benefits of scarcity as a marketing tool. They also touch on expanding to international markets and the importance of conditioning customers to act quickly. They also help solve a challenge for Sean.

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