Dynamic Pricing: Shopping's New Reality

0:00On April 9th, shoppers could see prices jump on the fly as more stores roll out digital labels that tweak costs based on demand. The Bank of England says one in three companies plans to adopt these market responsive tools next year, up from one in five last year. These systems use algorithms and AI to adjust prices for things like demand, store traffic, weather, or even competitors. Picture this, on a scorching hot day, those sunglasses might cost a bit more right there in the aisle. Online giants like Amazon already do it, and so do hotels and airlines, hiking fairs during peak times or big events. Over in Europe, electronic labels are common, and UK supermarkets are catching up fast. Co-op has them in 700 stores now, aiming for all 2,300. Morrison's wants them in every one of its 497 spots, while Tesco, Sainsbury's, Waitrose and Azda test or expand without surge. Pricing so far, Bank Deputy Governor Claire Lombardelli notes digital tech slashes the

1:03old menu costs of reprinting prices, letting changes happen cheap and quick. But with concert tickets and hotels gouging during Taylor Swift shows, up 156% in London, we gotta watch if Grocer's play fair. Is this spread?