Down to Business

Kosta is interested in having his name (and face!) on an F1 car. But how does one even go about that? In this installment, Toni and our experts will explain the crazy business model of F1 and to help us with this is motorsports journalist and novelist, Elizabeth Blackstock. We'll also be briefly introducing a new guest who'll be helping us later on in the season - Matt Bishop, MotorSport columnist, Racing Pride founding ambassador and previously CCO at Aston Martin Cognizant Formula 1 Team.

 

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