Doing More With Less

Mallory and Seth discuss the critical topic of doing more with less in higher education marketing. Seth breaks his recommendations down into three buckets: Build bottom of the funnel up, Best practices, and Velocity not Volume – with a focus on practical strategies for optimizing marketing efforts and where artificial intelligence can have a massive impact.

Key Takeaways:

• Effective Marketing Strategies: Focus on bottom-of-the-funnel tactics to drive conversions with minimal budget.
• Optimizing Search Spend: Invest in branded and non-branded paid search, targeting problem-based queries.
• Increasing Working Dollars: Find ways to allocate more budget to actual marketing activities by reducing overhead costs.
• Velocity Over Volume: Shortening the inquiry-to-enrollment timeline can pull revenue forward and improve conversion rates.
• AI Integration: Utilize AI tools to streamline communication and operational workflows, enhancing efficiency.

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Mallory Willsea 
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