Does YouTube Actually Care About Podcasting?

We hear it on all the industry podcasts and publications/newsletters: YouTube is the preferred destination for podcast listeners/viewers (and let's not get into the whole "but it's not RSS" debate).

But for podcasters, it can be a different story:

• RSS feed ingestion release was left wanting in some key areas
• analytics are still not provided to podcast hosting companies
• to do it properly, you kinda do need proper video

But can 2024 be the year YouTube "gets it right"?

• they've advised they're updating the API to support better hosting company integration
• they've added some new podcast-specific features to YouTube Music app
• they advise they've heard podcaster frustrations and are committed to better support for audio-only creators

So, what do we think? Is 2024 the year Google gets podcasting "right" via YouTube? Join your regular hosts Mark and Danny as they ask the question: does YouTube actually care about podcasting?

Links to interesting things from this episode

• MrBeast reveals the staggering amount he spends on one video
• YouTube Is Not the Podcast Savior You’re Looking For
• Podcast features : r/YoutubeMusic
• Release Notes: Shaping the Future of Podcasts with YouTube - YouTube Blog
• Podcasters weigh the cost-benefit of producing video podcasts - Digiday
• Podcasting is in its YouTube era - The Verge
• Podcast Movement Evolutions 2024 Keynote: YouTube for Podcasters

In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.

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