About this episode
How many adverts does the average person see in a day? If you search for this question online, the surprising answer is that we might see thousands – up to 10,000.
However, the idea that we see thousands of adverts is a strange and confusing one, without any good research behind it. We investigate the long history of these odd numbers, with the help of Sam Anderson from The Drum and J Walker Smith from Kantar.
Presenter: Tim Harford Series producer: Tom Colls Production co-ordinator: Brenda Brown Sound Mix: James Beard Editor: Richard Vadon
Get every episode summarized
Each time More or Less publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from More or Less
Is every card shuffle unique?
More or Less
Bonus podcast: Norman Numbers
More or Less
Do Germans really take 19.5 days of sick leave per year?
More or Less
How much of the world isn’t owned by anyone?
More or Less