Divided We Scroll: How Wedge Issues and Purity Tests Keep You Distracted and Ineffective

“You either agree with us… or you’re out.”

Ever felt like saying the wrong thing—even gently—could get you exiled from your community, your party, your friend group?

In this episode of UnSpun, Dr. Sturg explores the rise of ideological purity tests:

• Why your social feed feels like a loyalty gauntlet
• How politicians, religious leaders, and even scientists use purity rhetoric to silence dissent
• The hidden power of wedge issues in dividing movements
• And how the internet has made it faster, more punishing, and more profitable

Learn how groupthink spreads, what purity logic does to our ability to think clearly, and what we can do to fight back.

Real-world examples from the U.S., Canada, Hungary, South America, Reddit, Wikipedia, and more.

It’s about identity, fear, and power and if you feel silenced, this one’s for you..

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