Digging Around in a 7-11 Chest Freezer

In this episode of the Nicks Boots: From Start to Finish Podcast, the team dives into what’s been happening behind the scenes at Nicks, from new retail placements and exclusive collaborations to travel stories from Stitchdown Boot Camp and the Guilty Party launch in Atlanta. Shuyler, Lucas, and Kelsey talk shop about wholesale strategy, production realities, customer service, and why Costco feels like a full-contact sport.

They also tease upcoming Black Friday releases, share a few internal mishaps (looking at you, reporting formulas), and end on an unexpectedly deep dive into everyone’s favorite frozen snacks.

If you’re into boots, brand building, or just enjoy hearing the Nicks crew riff, this one’s a good time. Tune in!

"From Start to Finish" is named for our founder, Nikolai Blahuczyn, who took pride in making boots by hand, as quoted: from start to finish. Nicks takes listeners into the world of handmade boots in the Pacific Northwest.

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