Defining Key Performance Indicators (KPIs)

Full Blog Post: https://jamesbachini.com/key-performance-indicators/

KPI’s or key performance indicators are business metrics which are set, collected and reviewed to give insights into the success of an organisation..

They are defined by analysing the companies objectives and deciding what quantifiable factors are most important.

A great KPI should be SMART:

• Specific
• Measurable
• Attainable
• Relevant
• Timed

This is usually quoted for personal goals but it works well for KPI’s too. Smart targets make the KPI’s actionable and accountable.

The KPI’s should be reviewed regularly and this should be agreed while defining them.

Here are 34 examples of common KPI’s which have been broken down into:

1. Financial KPI Metrics
2. Customer KPI Metrics
3. Organisation KPI Metrics
4. And Marketing KPI Metrics

A KPI dashboard is usually a simple web page which presents all the KPI data. 

This can be setup using a backend data collection script which can integrate with common platforms such as: 

• Google Analytics
• Accounting systems
• Google Docs
• Enterprise and cloud datastores

From there a responsive, minimalist front-end can provide authentication and display live KPI metrics to stakeholders.

Defining key performance metrics encourages a company to focus on the most important aspects of the business.