About this episode
The story goes: the Trump campaign hired consultants called Cambridge Analytica. Cambridge uses data to target voters' personalities and emotions. Trump wins. But it's not so simple.
Did the Trump campaign have a secret sauce? Or just more ketchup? This week, some answers. With Matt Oczkowski of Cambridge Analytica, psychometrics pioneer Michal Kosinski, and Nicholas Confessore of the New York Times.
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