Decoding Product-Led Growth: Todd Olson on PLG & Nailing the Customer Experience

If you adopt a product-led growth model, will that take jobs away from your salespeople? The answer may surprise you. 

Today’s guest, Todd Olson, says that a PLG strategy and optimization will allow space for salespeople to become much more effective and efficient. Todd is co-founder and CEO of Pendo, a platform that accelerates and deepens software product adoption. He’s also the author of the book, “The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience.” In today’s episode, Todd says when companies utilize all of what product-led growth has to offer, then they will become much more efficient, communicative, and better at adapting to the ever-changing digital landscape.

Press play to hear Todd’s thoughts on…

Creating a Holistic User Experience

“Within a product team, there needs to be really, really good communication because the last thing you want is like some growth team trying to drive people top of funnel in and convert them while another team is trying to do self-service and somehow they collide and they're just constantly messaging users all the time and just confusing them. So there needs to be this more holistic kind of user journey idea to make sure that whatever the user's seeing is just an overarching stitched-together experience.”

Keep Experimenting Until You Nail It

“If it's a feature in your product that is very differentiating, that you believe sets you apart from everyone else and you believe it's one of the core reasons that people use your product, that's one where I think there's really value in driving a lot of experimentation. There's value in collecting feedback. There's value in not only shipping it, but then leaving space in your roadmap for what we call fast feedback or follow up work, where we iterate for potentially sprints, months, quarters, until we feel like we've nailed it.”