Decoding Decisions: The Psychology Behind Consumer Choices

In this episode, we unpack how inferences and cognitive biases affect consumer decision-making when making purchases. Our guest is the current Provost and Senior VP of Academic Affairs at Austin Peay State University in Clarksville, TN, and an expert on Consumer Behavior. The new edition of her co-authored book Consumer Behavior in a Digital World can be found on the Kenall Hunt website at https://he.kendallhunt.com/product/consumer-behavior-digital-world.

Dr. Cronley earned her Ph.D. in marketing from the University of Cincinnati. In addition to a decade working in corporate marketing, Dr. Cronley worked as a professor and scholar for over 15 years and is a nationally recognized consumer behavior expert. During her academic career, Dr. Cronley has published more than 30 articles in journals and books, co-authored a textbook, and has received numerous grants, awards, and nominations related to her scholarship and teaching. To learn more about Dr. Cronley, check out her LinkedIn profile: https://www.linkedin.com/in/maria-cronley-7218741b/