Creative Financing & Mindset Shifts for Success with Ify Asoh

What happens when life's hardships force you to pivot, and how can those very challenges lead to financial freedom?

In this episode, Yonah welcomes Ify Asoh, a dynamic real estate investor and healthcare professional. Ify shares her incredible journey from immigrating to the U.S. with nothing to becoming a successful real estate investor while working two jobs and raising three children. She opens up about the hardships she faced, and how she discovered real estate as a means to create generational wealth. Ify’s story is one of resilience, mindset shifts, and a relentless pursuit of financial independence for her family.

[00:01 - 07:00] The Journey Begins

Ify's Nigerian roots and her experience immigrating to the U.S.
Transitioning from chemistry to pharmacy to provide for her family
Realizing that something needed to change after her divorce

[07:01 - 14:46] Finding Financial Freedom

Ify’s discovery of investing during the challenges of 2022
How Ify realized real estate could provide the cash flow she needed
Transitioning from residential to commercial real estate

[14:47 - 21:25] Creative Financing & Mindset

Ify’s introduction to Pace Morby and the Subto community
Learning creative financing, such as subject-to transactions
The significance of mindset training in achieving success

[21:26 - 28:22] Focus and Finding Your Niche

How focusing on one goal at a time led to her success in real estate
The importance of accountability and narrowing down priorities
Transitioning from residential to acquiring apartment buildings

[28:23 - 35:05] Shifting Goals: Family & Legacy

How Ify's goals have shifted from wealth to including her children in the journey
Transferring knowledge and skills to the next generation
Redefining success as impacting others and enjoying the process

Connect with Ify:

LinkedIn: https://www.linkedin.com/in/ifyasoh/

Instagram: https://www.instagram.com/ify_asoh/

Facebook: https://www.facebook.com/ify.asoh

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