Creating Google Ads | Marketing Insider Secrets

Full blog post & link to keyword tool:

https://jamesbachini.com/creating-google-ads/

Contents:

• Search, Display and Video
• Default options, interests are not aligned
• Untick search partners and display network for search campaigns
• Track conversions
• Campaign structure, small ad groups for specific search intents
• Affinity audiences (broad), Custom Intent (specific)
• Observation vs targeted (whitelisted)
• Retargeting audiences
• Demographic targeting options 
• (gender, age, income, marital, parental, homeowner)
• Location targeting
• Device targeting
• Placements for display campaigns
• Portfolio bidding strategies (ROAS)
• Text Ads
• Keyword modifiers
• Quality score and click through rate
• Dynamic keyword injection
• Display Ads
• Dynamic vs Standard Banners
• Video Ads
• Optimize regularly
• Search terms report, negative keyword lists
• Data Columns
• Google Ads Editor