Crafting Your Copywriting Voice

Sue is with Sam Turner, freelance consultant and professional copywriter talking about the role of copywriting and the vital importance of having a voice To effectively engage with others through copy you have to understand the value and importance of finding your own voice. With a defined voice in your space that’s right for you, your copy will build your brand and Sam shares great advice on how to approach copy to craft the voice that’s right for you   KEY TAKEAWAYS On a website the copy is everything, it tells people who you are and what you are doing Too much copy doesn’t have a voice and its vital copy has a voice You need to aim for the voice that works for you Bland copy doesn’t appeal to anyone, but having a voice will mean there are those you please and those you don’t Whatever field you are in you can have a voice that right for you Spend time, in the beginning, working out who you are, what you want to share with the world and what matches your brand The brief is vital in the process, a poor brief will result in poor copy, and a good brief will result in good copy A good copywriter will ask the right questions Redrafts, corrections and working on copy are all part of the process, it’s a collaborative process   BEST MOMENTS ‘When you spend time crafting a voice that’s when you get copy that is convincing’ ‘Voice builds brand and is what separates good and bad copy’ ‘The brief is to copywriters what an architect's plans are to a builder’   RESOURCES FOR THIS EPISODE https://www.sam-turner.net/ https://www.linkedin.com/in/samjosephturner/   VALUABLE RESOURCES - Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm - Visit my website https://sueparker.io - Be part of the community https://sue.team/ - Follow me on Instagram or TikTok @lamsueparker     ABOUT THE GUEST I’m Sam and I spent a long and happy period leading part of a marketing agency. As Head of Digital at a prominent UK HubSpot partner I was responsible for our entire digital offering; from ads, to tech, to strategy and content. Whilst I was there I helped businesses to grow and prosper using HubSpot and more traditional marketing methods and activities; like sharp audience-specific campaigns and great copywriting.   Hopefully I can do some of that for your business as well.   These days I’m a freelance consultant and copywriter, working with businesses to provide marketing and project direction, or just that little bit of extra help, where it’s needed.   If you need a few killer blogs writing then I’ll happily spend a day helping you out with that. If you need someone looking after the full roll out of HubSpot within your organisation then I’ll happily spend some weeks helping you out with that too.   The short of it is: as a HubSpot expert and experienced copywriter, who frequently ghost writes for some very senior people, I help businesses to get results from their inbound marketing, at a fraction of the cost of most HubSpot agencies.       ABOUT THE HOST Sue Parker, is a passionate Entrepreneur, Podcaster, Global Speaker and Author. Opener of the WIT Global conference and empowering others in over 50 countries. She became a trapped corporate tech career mum. Sacrificing her freedom and family life. Frustrated at hitting the glass ceiling in a traditional male corporate. Sue went from burnout to breakthrough. Becoming an unleashed lifestyle entrepreneur, as a transformed woman. Sue is on a mission to empower more people to create a lifestyle business beyond the outdated traditional career. So you can have more freedom, more time and more money. Join her to talk about mindset, entrepreneurship, escaping the 9-5, online business, passive income & more.   CONTACT DETAILS [email protected]