Courage Brands Spotlight – Radically Transparent Supplements & Record-Breaking Rings

In this edition of the Courage Brands Spotlight, Ryan is joined by Courageous' Action lead, Lisa Jacobs, for a two-brand audit that spans from prenatal vitamins to the Olympic podium. Lisa kicks things off with Ritual, the supplement company founded by Kat Schneider that built its reputation on radical transparency—traceable ingredients, science-backed formulas, public goal tracking, and even work with legislators to push for clearer industry standards in an under-regulated space. It’s a brand that treats trust as the product, not the marketing. Ryan then pivots to the Olympics, arguing that the five rings are stronger than ever. Despite a fragmented media landscape, the Games didn’t shrink—they decentralized and grew, driving record streaming minutes, social impressions, and renewed global engagement. From Ritual’s commitment to measurable integrity to the Olympics’ evolution into a modern platform brand, both prove the same point: courage brands don’t just talk about values, they operationalize them—and win.