Connecting Budgets to the Purchase Funnel | Eric McGehearty

Eric McGehearty, CEO & Founder of Globe Runner

In an interview with Simpli.fi TV, Eric McGehearty, founder of Globe Runner, explains how he is integrating advances in artificial intelligence (AI) into his daily business operations. McGehearty outlines various ways AI can be used for businesses, such as creating productivity tools, automations, and predictive analytics. He describes how AI can be used for making demand predictions and creating predictive algorithms. McGehearty also discusses how AI can write programming, resulting in increased productivity and efficiency for marketers. He further discusses the full funnel strategy and its importance for businesses.