Condé Nast vs Dogue: Trademark Battle

0:00Here's more entertainment and celebrity news for March 19th. Konday Nast, the publisher behind Vogue, Vanity Fair, and GQ, has sued a small dog fashion magazine called Doge for trademark infringement, the lawsuit hit federal court in December 2025. They claimed Doge's logo copies, Vogue too closely, and could confuse readers into thinking the two are linked, potentially harming their brand. Doge started as an Instagram project in 2019, with parody covers featuring dogs. It launched in print in 2021, with creator Olga Portnaia's Pomeranian on the first cover. Portnaia filed for the Doge trademark in 2022, and it got full approval from the US patent and trademark office in 2025. Meanwhile, Konday Nast entered the dog world in August 2024 with their own digital Doge project, showcasing celebrity pets like those, owned by Demi Moore and Billy Eilish. They sent Portnaia a cease and desist letter in October 2025, and opposed her trademark.

1:03Their sued demands damages, destruction of Doge copies, and accuses her of using Vogue images without permission. Portnaia calls it a clash between big publishers and independent creators. She argues Doge is a clear parody focused on dogs as stars and animal welfare, not human fashion. Her lawyer says no one would mix up humorous dog picks with Vogue's serious model shots. The fight continues, with Portnaia launching a GoFundMe that's raised over $8,000 for legal fees. She wants to keep publishing and protect small artists from being squeezed out by giants. D&N is brought to you by our sponsor link in the description. Some travel miles to find peace. I just climb into bed and listen, S-O-L-I, solelypillow.com.