Compelling Sales Prospecting (with Data) Ft. Ashley Cummings

Ashley Cummings, Data & Analytics Advisor with Dun & Bradstreet, joined Adam and Mark in the Data Basement to discuss evolutionary changes in sales prospecting with data. Ashely's journey includes significant time in B2B agency sales and iHeartRadio, where she learned to appreciate data-driven sales techniques. To this day, Ashley believes cold calling has a place in your sales strategy if it's connected to significant data sources—people won't despise your outreach if it's related to something they want or need at that time. She revealed her secrets when asked about her success at Dun & Bradstreet. Most importantly, be willing to try the tactics nobody else will. Be silly enough that people can't NOT engage. To succeed in today's crowded world where people receive calls and emails 24/7, sales professionals must stand out thoughtfully. Her examples of uniqueness and using personality to win over a prospect's attention are entertaining and easy to replicate. When asked about her best advice for marketers' working with sales, she emphasized the value of the total addressable market. Together, identify who wants to hear from you; focus your energy on communicating with those people first. Here are some highlights from the episode:https://www.netwisedata.com/compelling-sales-prospecting-with-data-ft-ashley-cummings/

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