About this episode
Competition isn’t rejection — it’s confirmation that budget and demand exist.
In this episode, Brandon breaks down how to respond when buyers say they already have a vendor, why trash talking backfires, and how to use curiosity to uncover what’s missing in the current setup.
You’ll learn how to position yourself as an improvement, not a replacement, how to identify competitive wedges, and how to win deals by solving specific gaps instead of trying to be universally better.
If you’re losing competitive deals, this episode shows you how to reframe the entire conversation.
Get every episode summarized
Each time Sales Secrets publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Sales Secrets
You’ll Never Get Great at Sales From the Sidelines | #1429
Sales Secrets
Chapter 46: Tech Stack, Tools To Turbocharge Sales | Scale Your Sales Audiobook
Sales Secrets
Chapter 45: Data, Measure What Matters | Scale Your Sales Audiobook
Sales Secrets
Chapter 44: People Hire Top Performers | Scale Your Sales Audiobook
Sales Secrets