
Christopher Penn on AI and Machine Learning for PR and Marketing
About this episode
In this Marketing Over Coffee:
Learn about how Artificial Intelligence and Machine Learning will Transform Marketing!
Brought to you by our sponsors: Infer and TopTal
Not the normal news episode...
Machine Learning Behind the Scenes
The big 4 major players
The marketing opportunities - #1 - SuperReader and matching tone of voice
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Who's in the lead from the pack of 4?
How's your Python?
Why Food Post Friday?
The heirarchy of analytics
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall
How many variables are you really digging into?
Who's bundling this stuff up?
What happens when AI and IOT meets up?
Check us out on LinkedIn: John and Chris.
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