About this episode
Ryan pulls back the curtain on how he built his Christmas light division from scratch and turned it into a $600K/year season.... This is part one of a two-part breakdown......
What you'll learn in this episode
- Why Christmas lights are the most emotional, highest-urgency service he's ever sold — and how that changes the entire sales approach...
- The exact ownership model he uses for every light he installs, and the one thing he says he will "never, ever, ever" do for a customer...
- The four-season numbers: how a modest first year turned into a $600K season — and where most of that growth actually came from...
- The small line-item costs that almost every competitor forgets to charge for — and how much money that mistake quietly costs them...
- A kitchen-table sales technique built entirely around staying silent at exactly the right moment...
- A customer dispute that escalated all the way to a visit from the police — and the deposit rule it permanently changed...
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