Chris Hauth: Flavored Water Through Scent Alone Using Science | Ep 1226

In this episode of The Digital Executive, host Brian Thomas speaks with Chris Hauth, CEO of air up, shares how a university concept evolved into a nine-figure global brand redefining how we drink water. He explains the science behind Scentaste, flavoring water through scent alone, and how it tackles hidden sugar consumption, a major driver of health issues. Chris also reveals key lessons from scaling during hypergrowth, navigating COVID, and expanding across diverse international markets. Looking ahead, he explores the shift toward science-driven, functional consumer products and how air up aims to make healthier hydration accessible to the mass market through breakthrough innovation and lower price points. If you liked what you heard today, please leave us a review - Apple or Spotify.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices