Choosing Your Best War Stories

How and why to use stories with prospective clients.

Talking Points

• How to remember your war stories
• The value of sharing stories in the sales process
• Where to look for story triggers
• How to use your values to test your stories
• Credentials vs stories
• How to prepare stories for client meetings
• Why you shouldn't memorize your stories (and when you should)

##Quotables:

-“If someone wanted an arrogant cowboy, that would be the perfect story to tell.”—RM

-“It’s going to push away people who would create a disastrous project anyway.”—JS

-“Really good stories are sticky.”—JS

-“Lists of credentials can help narrow the field. Your story takes you to the next level.”—RM

LINKS

Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website  | Ditcherville | LinkedIn | Twitter