
Celtics Unveil Exciting Playoff Partnerships
About this episode
The Boston Celtics unveil their 2026 playoff partners: Amica Mutual Insurance and PIMCO. This deal brings in-arena giveaways, enhanced arena visibility, and co-branded social media posts. Off the court, expect street banners, pep rallies, and a Different Here campaign with a hype video narrated by local artist Bia. Celtics fans are in for a treat with DJ sets, game-day activations, and exclusive giveaways. The stage is set for another electrifying Celtics run.
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Boston Celtics News Today | 2 Min News | The Daily News Now! — Celtics Unveil Exciting Playoff Partnerships. Machine-transcribed; use the interactive transcript above to jump the player to any line.
On April 6th, the Boston Celtics just dropped news on their 2026 playoff partners, Amika Mutual Insurance, and Pimco stepping up as co-presenting sponsors. This deal amps up the posties and vibe with Innerina giveaways at TD Garden home games, boosted visibility inside the arena, and co-branded posts, blasting across Celtic social media. Beyond the court, expect street manners popping up all over Boston, plus pep rallies at schools in Greater New England to kick off each playoff round, backed by new balance. They're launching the different here campaign, too, with a high video narrated by local artist Bia and her track, We On Go, hitting all official channels. Celtic fans are in for a treat, especially after 12 straight posties and trips that never get old, as Team President Rich Gotham puts in. He shouted out the fan support, and partners like these making it all possible, while Amika's CEO Ted Schalkross is thrilled to back the chase for.
Banner number 19. The action he's rolling with DJ sets in, The Hub, on Causeway, game day activations inside the arena, and digital buzz building hype before every, match up. Every home playoff fan scores an exclusive giveaway item, and special halftime shows drop later. All this sets the stage for another electric Celtics run, blending city pride, fresh beats, and that unbreakable green team energy. That's your Boston Celtics news today update, AI powered and always on.
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