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sportsMar 19, 20261:30

Caleb Williams Trademarks Iceman Brand

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Chicago Bears quarterback Caleb Williams is trademarking the Iceman brand, inspired by his throwing form, to cover a range of merchandise. This move signals his early branding efforts, with potential for future merchandise.

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Caleb Williams Trademarks Iceman Brand

NFL News Today | 2 Min News | The Daily News Now!

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NFL News Today | 2 Min News | The Daily News Now!Caleb Williams Trademarks Iceman Brand. Machine-transcribed; use the interactive transcript above to jump the player to any line.

0:00It's March 19th for the NFL. Let's get into it. Follow and subscribe for more team news every day. Chicago Bears quarterback Kayla Williams is pushing to own the nickname Iceman. He filed multiple trademark applications with the United States Patent and trademark office on March 16th, 2026. These cover a wide range of items like eyewear, clothing, bags, water bottles, and sports gear including footballs. The filings aim to protect the Iceman brand across a peril, such as sweatshirts, shirts, hats, and jerseys, plus athletic equipment. Williams plans to use it on things like downloadable posters and digital trading cards too. Fans and observers quickly drew parallels to Michael Jordan's famous jump man logo. The design draws from Williams' throwing form during a crucial fourth and eighth play in a playoff game against Green Bay last season. His attorney, Josh Gerben, shared details in a blog post about the logo concept. It captures Williams in a dynamic mid-throw pose, much like iconic sports branding.

1:04This move shows Williams building his personal brand early in his career. It remains to be seen if the trademarks will get approved, but it's a smart step for future merchandise. DNN is sponsored by our partner. Your favorite podcasts, music or sleep sounds coming from your pillow, no earbuds, no distractions, just listen and relax. S-O-L-L-I-SOLYPILLOW.COM

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