Calculated Risks & Confident Leadership (feat. April Salsbury)

In this episode of Business Over Beer, Ben sits down with April Salsbury, founder and CEO of Salsbury & Company, a small business consulting firm based in Vancouver, WA that helps businesses with HR, bookkeeping, payroll, and medical billing — especially in the integrative healthcare space.

Over a non-alcoholic beer and a cup of chamomile tea ☕🍺, Ben and April dive into what it takes to grow and sustain a small business in today’s ever-changing economy.

From leaving her corporate CEO role to starting her own consulting business, April shares how she took a calculated leap of faith, hired her first employee, and built a team that serves small businesses with practical tools, real data, and a no-nonsense approach.

They discuss:

• Common financial mistakes small business owners make 💸
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• The difference between consulting and coaching
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• Why AI is transforming small business operations 🤖
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• The importance of aligning company culture with client expectations
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• How approachable leadership can shape a thriving workplace
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• And why planning for your exit strategy from day one matters
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April’s insight is straight talk for business owners ready to face their fears, value their time, and plan their success with intention.

🎧 Tune in for real talk, honest lessons, and a fresh look at what it means to build and lead a small business with confidence and care.

👉 Follow April at salsburyandco.com

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