Bundling, Unbundling and Ensh*tification

Some say the Internet has gone to sh*t. Between bundling and unbundling, how does “ensh*tification” happen, and are there ways to prevent or reduce it?

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SHOW NOTES:

• How does anyone use the Internet? (SDT eps.451)
• “Enshitification” - The 2023 Digital Word of the Year
• Enshitifcation is also known as platform decay (Wikipedia)
• How to success in business by bundling and unbundling (Jim Barksdale)

IN THE DIGITAL WORLD, IT’S EASY TO BUNDLE THINGS TOGETHER

• The only way to unlock valid is through bundling and unbundling
• There is a fine line between innovation, growth and platform creep. 
• Nobody likes when free stuff goes away or gets complicated

CAPITALISM, FREE-ISM, AND ALIGNMENT OF INCENTIVES

• Expected growth rates are set by the companies. 
• People in tech are always asking “what’s next?”
• There’s a difference between early adopters and mainstream

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