Bulletproof's Branding and Scaling Advice

Known as a biohacker and lifestyle guru, Dave Asprey has gained a notable reputation within the health and wellness space. With a bold claim of aiming to live until 180 years old and having published five books on his diet and lifestyle approaches, it was no surprise that Dave decided to launch his own line of nutrition products.

Under the brand name Bulletproof, consumers can include coffee, proteins, and supplements that Dave personally uses into their routines. Despite Dave’s reputation, building a notable brand within the consumer packaged goods space takes a village and scaling it is no easy feat.

In this episode of Shopify Masters, you’ll hear from Karen Huh, the VP of Product Management and Strategy and Bulletproof. Karen grew her team from one direct report into three teams of five to six employees, and she looks after everything from research and development to creatives.

For more from Bulletproof and the show notes: www.shopify.com/blog/ bulletproof-branding

Tune in to Learn

• How to get clarity on your brand
• Why it’s important to simplify your brand messaging and how to do it
• How to increase your speed to get things done

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