Building World Class Sales Teams | Sophie Howse

Sophie is the Chief Sales Officer at the scale-up onefinestay. We have been friends for a couple of years as she started a community of senior commercial leaders called cmrcial, which I helped get off the ground. She has an electric and infectious energy and we go into the nitty gritty of how to build sales teams and processes.

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In this detailed conversation, Sophie and I break down...

📖 Episode Chapters:

00:00 - Intro

03:55 - Promotions After Maternity

12:56 - Organisation Superpower

20:38 - Communication Superpower

28:06 - Staying Aligned With Your Gut

30:10 - Being Data Driven In Sales

41:16 - Creating Long Term Mindsets

43:24 - Exceptional Sales People

46:07 - Questions To Personalise A Pitch

47:44 - Difficult Questions

50:24 - Going Niche

53:41 - 80/20 of Defining Your ICP

54:58 - Finding Your Team's Superpowers

59:49 - Personalised Management

01:01:56 - Managing Up

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🙋‍♂️ WHO AM I?

If we haven’t met before - Hey 👋 I’m AJ, a serial entrepreneur and community expert who believes that company building should be viewed more through the lens of relationship building.

Through my videos here on this channel, my podcast and my writing on Linkedin, I share stories of successful entrepreneurs and evidence-based strategies and tools to help you create the most sustainable and fulfilling business - giving you a life of freedom!