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Building Wealth at Your Pace

About this episode

What do you do when a completed project no longer sells for the price you underwrote? Kevin “KAYR” Robinson and Eugene Gershman examine the decision that can determine whether a market downturn becomes a manageable delay or a permanent loss: accept the lower price, pivot to a rental hold, or keep enough cash available to wait.

KAYR traces his path from moving about 18 times before age 18 to building a portfolio of more than 160 rental units. He explains the three forms of capital behind his first purchases—intellectual, social, and financial—and why he grew from one rental in 2009 to 105 units by 2020 at his own pace.

The conversation covers personal-name and LLC ownership, cash-on-cash return, downside scenarios, market and neighborhood filters, occupancy, cash-out refinancing, investor expectations, and reserve funds. KAYR also breaks down the strong deals he lost over relatively small negotiation gaps and the long-term cost of letting a good opportunity slip away.

Guest Bio

Kevin “KAYR” Robinson is a USA TODAY best-selling author, entrepreneur, real estate investor, speaker, and consultant focused on leadership, discipline, decision-making, and long-term growth. Raised in West Philadelphia, he describes moving about 18 times before adulthood, later working at Goldman Sachs, and building a portfolio of more than 160 rental units. His memoir, Can’t Break Me, examines how discipline, structured execution, and long-term thinking can turn unstable beginnings into durable ownership.

Episode Highlights and Chapters

00:00 Highlights

01:09 Kevin “KAYR” Robinson joins Land to Legacy

01:49 From West Philadelphia to 160+ rental units

02:50 How real estate entered the picture

05:11 From knucklehead to valedictorian

08:03 The three forms of capital behind a first purchase

10:27 Growing from one rental to 105

11:26 Buying personally versus through an LLC

14:11 Conservative underwriting and cash-on-cash return

20:09 Market, neighborhood, and zip-code filters

21:41 Eugene’s development return benchmark

25:26 What if the project does not sell?

27:30 Reserves, patience, and downside protection

31:41 The $5,000 mistake that cost much more

34:43 Your past does not define your future

35:33 Can’t Break Me and where to find KAYR

Contact Information

Kevin “KAYR” Robinson

Website: https://www.kayrmotivates.com/

LinkedIn: https://www.linkedin.com/in/krobins2/

Instagram: https://www.instagram.com/kayrmotivates/

Book and free prologue: https://www.kayrmotivates.com/book/

Eugene Gershman / GIS Companies

GIS Companies: https://giscompanies.co/

Eugene Gershman on LinkedIn: https://www.linkedin.com/in/eugenegershman/

Download the free Feasibility Study Checklist: https://giscompanies.co/development/feasibility-study/

Apply to be a guest on Land to Legacy: https://giscompanies.co/podcast/

This conversation is for general information and does not constitute investment, legal, tax, lending, or insurance advice.


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Building Wealth at Your Pace

Real Estate Development: Land to Legacy

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