Building a Brokerage Through Intention with Kendall Bonner

Our guest on this episode of the Start With A Win podcast is one of the best in our field at leveraging excellent managerial skills inside her brokerage, as well as building relationships online in order to bolster her business and create a culture of community. Kendall Bonner became an attorney in 2003 and practiced law for several years before she realized that it was not what she wanted to do with her life. Lacking clear direction about what was next, she got her real estate license “just for fun,” and the rest is history.

Kendall has found that one of her biggest motivations is just being a part of RE/MAX and having access to some of the best agents and systems around. She focuses on staying humble and grateful regardless of her victories and losses, choosing to face challenges with a confident smile. Since she started her brokerage in 2014, she has found that her greatest assets are the people she surrounds herself with and the structures they use as a framework, namely the Momentum business system developed by RE/MAX. By having the right staff and systems in place, Kendall says it is easier to face challenges and avoid common pitfalls that may have tripped her up otherwise.

When it comes to being present online, Kendall cannot emphasize enough the importance of growth and engagement. She believes in being intentional and proactive, genuinely interacting with the people engaging with her posts and building up a following that knows, likes, and trusts her. Kendall strategically replies to every comment and extends the life of her posts while ensuring that she is continually growing and staying relevant. Right now, she is in the middle of a “100 videos in 100 days” challenge with her team as a way to encourage herself and those around her to finetune their craft.

Links:

“The Social Agent 2.0” book: https://www.amazon.com/social-agent-2-0-update-evolution/dp/1982051833

Connect with Kendall:

https://www.instagram.com/improveyourhustle/

https://www.linkedin.com/in/kendallbonner/

https://www.facebook.com/KendallEBonner

Connect with Adam:

https://www.startwithawin.com/

https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos

https://www.instagram.com/REMAXadamcontos/

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