Building a Brand for the Future

In this episode, Matt Mueller interviews Sabrina Cherubini, SVP of Brand and Digital at Hanky Panky, about the transformation of the company and the importance of staying relevant to customers. Hanky Panky, a lingerie brand that has been around for 47 years, has always focused on uplifting women and understanding their needs. They have built a loyal customer base by creating high-quality, comfortable products that make women feel empowered. Over the past few years, Hanky Panky has been transitioning from a wholesale model to a 50-50 DTC and wholesale model, allowing them to connect directly with customers and own their brand experience. They have also been focused on sustainability and making a positive impact on the environment.

Learn more about Sabrina:
LinkedIn: https://www.linkedin.com/in/sabrinacherubini/
Website: https://www.hankypanky.com/

Thanks for checking out this episode of innovate ON purpose.

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