Brides Prefer New Wedding Dresses in UK

0:00This is Corey, and this episode is brought to you by NordVPN. If you use public Wi-Fi or care about your privacy online, NordVPN helps keep you. Connection secure across all your devices, links in the episode description. Here's what's making news across the UK right now. A 23-year-old bride-to-be from Cardiff, named Chloe Hayden, is planning her wedding for 2028 and is dead set on buying a brand-new dress. She's built a mood board tracking the latest styles from shops each season, passing on her mom's outdated gown or anything pre-owned. This mirror is a bigger trend in the UK where most brides steer clear of secondhand wedding dresses. Researchers from a local university dug into this by chatting with brides who shared images revealing deep superstitions. Some even pulled out dark symbols like the Grimm Reaper to explain their unease about unknown dress histories. In Wales especially, longstanding traditions and community memories make couples wary of used items on their big day.

1:01Brides like Chloe say they crave a dress that's uniquely theirs, something timeless their own kids might wear someday. Cost plays a role too, with average UK weddings now hitting nearly 22,000 pounds, pushing some toward bargains. Yet new dresses symbolize a fresh start into married life for many. That said, a few are warming to pre-loved options for savings, like one bride eyeing a gown originally 3,300 pounds now going. For a third of that, another getting hitched next year in Briecon, plans to prioritize other wedding elements over spurging on the dress. While rentals thrive elsewhere, like up to 75% of the market in South Korea, UK brides remain attached to owning something new and personal, blending culture with that all important sense of beginning.