Brian Natwick, Crescent Communities

Brian Natwick, Chairman and CEO of Crescent Communities, our 2024 Developer of the Year, joins guest host Kathryn Hamilton, NAIOP’s vice president for marketing and communications, for this episode. “At the end of the day, real estate is an experience,” Brian points out – a principle that guides the firm’s approach to creating exceptional development projects. He shares the three definitive points in time that shaped the company; what Disney taught him about the value of creating experiences; and the value of a “guest chef” strategy. He’s brutally honest about the underwriting challenges and capital markets paralysis in recent years; tells us why he’s bullish on the Sunbelt; and explains what he means when he says Crescent is a place where you end your career, not start it. Recorded on Sept. 9, 2024.