Brexit Could Change Marmalade's Name

0:00On April 3, British Marmalade, that classic citrus spread loved by Paddington Bear and slathered on breakfast toast, might soon need a new name, like Citrus Marmalade. It's all tied to Prime Minister Kear Starmer's push for a Brexit reset through a food deal with the EU. If this sanitary and phyto-sanitary agreement goes through, the UK would adopt updated EU rules, letting Marmalade include non-citrus fruits. The EU change is jammed and Marmalade directive back in May 2024, opening the term Marmalade to spreads from all kinds of fruits, not. Just oranges or lemons. Before that, it was strictly citrus-only. Thanks in part to UK lobbying decades ago for special status on those bitter-seville oranges we all know. Folks are split on this. Producers got warned by the Department for Environment, Food and Rural Affairs that labels must change to avoid confusing shoppers, like calling it. Orange Marmalade specifically.

1:00Government officials say it's already happening for EU exports anyway, and it'll cut supermarket prices by easing trade barriers. This is just one of 76 EU food rules the UK might align with, helping sell stuff like cumberland sausages in Scottish smoke salmon across. The block. A Whitehall source calls it a smart sovereign choice, where it benefits trade, but negotiations are still ongoing. Word from the world Marmalade Awards in Cumbria, they're sticking to the rock-solid British citrus tradition, no change is there, keeping that. Centuries old standard alive no matter what the deal brings.