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BrewDog Saved by Tilray in $33M Deal

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BrewDog Saved by Tilray in $33M Deal

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BrewDog Saved by Tilray in $33M Deal

UK News Today | 2 Min News | The Daily News Now!

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UK News Today | 2 Min News | The Daily News Now!BrewDog Saved by Tilray in $33M Deal. Machine-transcribed; use the interactive transcript above to jump the player to any line.

On March 2nd, Brudog, the Scottish craft beer favorite behind, hits like punk IPA, just got a lifeline from American company Tillray in a 33. Million-pound deal. Tillray snapped up key assets, including the UK Brewing Operation, keeping 11 pubs open across the UK and Ireland. Meanwhile, 38 other bars missed out on the sale and are still closing down, which means 484 jobs will be lost. Tillray is also in talks to grab some Brudog sites in the US and Australia. The brand has faced tough times lately, shedding all its pubs on Monday while finalizing the takeover. This move aims to steady the ship for the once-hot craft brewer known for bold flavors. Tillray's boss Erwin Simon called Brudog an icon of innovation and creativity. He promised to refocus on top-notch beer and smart investments to spark profitable growth again. Brudog looks set to keep leading the craft scene worldwide and will keep tracking

how it unfolds.

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