About this episode
The Super Bowl isn’t just American football’s championship game. It’s also one of the world’s biggest stages for brand messaging. In 2024, the average 30-second Super Bowl ad cost $7 million —and that doesn’t even include production costs. So how do brand managers know if they’re getting a good return on that huge investment? In this episode, Bentley University assistant professor of marketing Shelle Santana discusses the evolution of corporate branding, using lessons from classic Super Bowl ads—like Budweiser's iconic Clydesdale horses.
Get every episode summarized
Each time HBR On Strategy publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from HBR On Strategy
An Announcement from HBR On Strategy
HBR On Strategy
Jun 25, 20251:05pending
The Strategic Advantage of Tapping Freelancers
HBR On Strategy
Jun 25, 202530:26pending
The Promises, Pitfalls, and Trade-offs of the Circular Economy
HBR On Strategy
Jun 18, 202520:36pending
Sustainability Is Fueling Innovation at Ferrari
HBR On Strategy
Jun 11, 202530:36pending