Boosting ADR vs. Maximizing Occupancy

This episode of STRonomics is proudly sponsored by MarketMySTR.com, the leading marketing platform for STR Industries. In this episode of STRonomics, hosts Bill Faeth and Kenny Bedwell dive into the topic of how certain property amenities, like coffee bars, murals, bikes, and air conditioning, impact rental properties' Average Daily Rate (ADR) and occupancy rates. Kenny shares insights from his experience and observations from different markets, emphasizing that while certain amenities may not directly boost ADR, they can significantly enhance occupancy rates and attract specific guest avatars, thereby indirectly increasing revenue. They also discuss the importance of understanding the return on investment for each amenity added and targeting amenities towards the property's guest avatar to ensure they enhance the guest experience effectively. Furthermore, the episode explores the concept of guest lifetime value and how unexpected, minor amenities can lead to repeat bookings. The discussions also cover various amenity ideas, from lighting and food-related amenities to unique additions like heated pools, emphasizing creative marketing and the guest perception of these features. 00:01 Welcome to STRonomics: A Unique Introduction 00:49 The Power of Amenities in Property Management 01:28 The Impact of Air Conditioning on ADR and Occupancy 08:01 Exploring the Benefits of Outdoor Lighting 13:13 Food Amenities: Enhancing Guest Experience 15:33 Maximizing ROI: When to Stop Adding Amenities 21:25 Targeting Amenities to Your Guest Avatar 25:50 Closing Thoughts and Call to Action We handle the day-to-day tasks of your short-term rental, giving you the freedom to grow your business and focus on the things that matter most. In the dynamic landscape of short-term rentals, success lies in the details. At STR Super VAs, we bring expertise to every facet of your business, ensuring those details are meticulously managed. Click here to learn more about how you can integrate VAs into your business! https://www.strvas.com/ Watch this podcast each Thursday on our YouTube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA STR Data Hosts Facebook Page Instagram: Kenny_Bedwell You can find more of Bill online at: Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share<sid=660cbc9b-4a7e-4ed9-a654-900180b83af1 Build STR Wealth: https://buildstrwealth.com/ Instagram: @BillFaeth73 Tik Tok: @bfaeth Learn more about your ad choices. Visit megaphone.fm/adchoices