Bison: Edmonton's New Face for 2026

0:00The Bison, North America's largest land mammal, is the new face of Edmonton for 2026. This powerful animal beat out others in a community vote, taking over from last year's magpie pick. Edmonton River, a local family business, runs the yearly campaign to highlight overlook parts of the city's identity. Locals suggested the Bison a year ago, so the team created fresh designs now ready for t-shirts and mugs. For First Nations people, Bison were essential for thousands of years, supplying food, shelter, clothing, and nearly everything else. Huge herds once roamed the region, crossing rivers in the millions. People can vote now on three images at Edmontonriver.com, including one with a magpie perched on the Bison's back. The Edmonton Valley Zoo also plans a new bison habitat in its long-term vision. Head to Elk Island National Park, east of Edmonton, this spring, to see live herds up close along park roads. It's a perfect way to connect with this vital piece of local history.

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