Beyond Meat's Protein Shift: A Shaky Future

0:00This is Coray with the story, keeping Durham in the know you're listening to Durham news today. Plant-based burgers were huge a few years back, but demand has faded fast. Beyond meat, the big name and meat alternatives is hurting the most. Their four-year sales in 2025 dropped to about $275 million, almost back to early levels. Third quarter revenue fell 13.3% and shares have stuck below $1 for months. The company just delayed its latest financial filings. They need time for an inventory check, including excess stock. Expect fourth quarter revenue, around $61 million, weighed down from last year's $326 million. Officials say financial controls are weak, with a fixed plan in the works. Plant-based meat just isn't selling like before in the US. Beyond meat dropped meat from its name, rebranding to simply beyond. They're pushing into protein shakes, sparkling drinks, and snacks to pivot away from burgers. CEO Ethan Brown sees hope in the protein boom.

1:03About 61% of Americans want more protein now. Chains like Starbucks, with protein lattes, Chipotle's high protein bowls, and Subway's pockets are all jumping on it. Reports could come, March 25th for the quarter, or March 31st for the year. But delays are possible. With losses piling up and competition fears, beyond's future looks shaky. The Daily News Now is powered by our sponsor, Link in the description. Do not just fall asleep. Drift into what you are listening to. S-O-L-I-S-O-L-S-O-Pillow.com. Made in AI.