About this episode
26-year-old college graduate Phil Knight founds Blue Ribbon Sports and makes a success of his plan to import Japanese running shoes to America. But as the relationship with his only supplier begins to unravel, Phil decides to gamble his company’s future on a fundamental shift in direction: creating his own in-house brand.
Want to listen to the remaining episodes of Becoming Nike? Episodes 2-5 are available exclusively and ad-free on Wondery+. With Wondery+, enjoy exclusive seasons, early access to new ones, and they’re always ad-free. Start your free trial in the Wondery App or visit wondery.app.link/inIc9lKeyLb now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Get every episode summarized
Each time Business Movers publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Business Movers
An Update About Business Movers | 6
Business Movers
Howard Hughes Blows Up Hollywood | Author Jeffrey Richardson explores Howard Hug...
Business Movers
Howard Hughes Blows Up Hollywood | The Red Scare | 4
Business Movers
Howard Hughes Blows Up Hollywood | Selling Scandal | 3
Business Movers