Ballpark Pricing Without Overcommitting

Ballpark pricing can save you hours or trap you in a number you never should've agreed to. Tyler lays out how to give ranges with real context, explain the cost drivers, and use early budget talk to qualify the right clients and move cleanly into precon.

Show Notes:
00:00 Don't Apologize
00:44 The Ballpark Question
04:14 SWAG & Scope
07:27 Give a Range
12:07 Cost Drivers
15:47 Lead Red Flags
26:01 From Ballpark to Precon
33:49 2026 Updates