B2C vs B2D - marketing to developers with Ronak Ganatra

Ronak Ganatra is the Director of Marketing at Lano, a global software solution enabling businesses to hire and pay full-time employees and contractors. Ronak was previously VP of Marketing at Hygraph and has also founded https://marketingto.dev/.

What we cover

(00:37): What was it like on your first day working at Hygraph versus three years later?

(07:03): What do you think being a better developer marketer means?

(08:36): How do you approach things like performance marketing?

(12:17) How should developer marketing teams be working with sales teams?

Where to hear from Ronak

• Twitter: @gunnyganatra
• savepad
• https://marketingto.dev